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Welcome to the world of LoveShackFancy x Hurley, a wildly colorful, East Coast meets West Coast mashup where flower power reigns supreme and Y2K is back in a big way. From allover florals to bright color blocking in styles for women, men, and kids, this is a collection designed for soaking up the sun and living in full bloom…

Welcome to the world of LoveShackFancy x Hurley, a wildly colorful, East Coast meets West Coast mashup where flower power reigns supreme and Y2K is back in a big way. From allover florals to bright color blocking in styles for women, men, and kids, this is a collection designed for soaking up the sun and living in full bloom…

Take a dip in a swim collection filled to the brim with flowers, bows, ruffles, chic cut-outs, and plenty of nostalgia — like rhinestones and straight-out-of-the-90s boardshort skirts.

Take a dip in a swim collection filled to the brim with flowers, bows, ruffles, chic cut-outs, and plenty of nostalgia — like rhinestones and straight-out-of-the-90s boardshort skirts.

Show off your tan in mid-drift baring crop tops and limited edition floral print pieces.

Show off your tan in mid-drift baring crop tops and limited edition floral print pieces.

Because you didn’t know you needed a heart-shaped beach towel and rhinestoned cowboy hat until now.

Because you didn’t know you needed a heart-shaped beach towel and rhinestoned cowboy hat until now.

Phantom technology (and more) get the LoveShackFancy x Hurley treatment. Aka flowers everywhere.

Get the girls in on the fun with big style in small sizes.