Surf & SkateThe biggest action sports talent to come out of Jamaica, Elishama “Shama” Beckford is equally at home in the lineup as he is at the local skatepark. Beloved by all who know him, Shama is firing up the next generation of surfers and skaters in his home country of Jamaica, building skateparks and putting on youth surf contests; plus he’s got style in spades — from what he wears to what he does on a board.